Magisto provides users with an easy way to edit their home movies and other videos. The user can upload a single video or multiple videos. Magisto analyzes the video content to determine which parts are the most interesting and worth keeping. The application automatically cuts the dull, boring parts and compiles the good segments. Magisto takes the pieces it decides to keep and compresses the video into one shorter clip. The user is presented with an automatically edited, shortened clip that features the best portions of their original video or videos. Magisto can be used to create “best of” video clips that the user can share on Facebook, Twitter or through other online sources. No actual human interaction is required during the Magisto editing process.
Magisto was founded by Dr. Oren Boiman and Dr. Alex Rav-Acha in January of 2010. The idea behind the application was formed around the many lengthy videos posted on the internet each day. With more ways to take videos by phone and camera, many people find that they are taking more and longer videos. Although that means better video documentation of special occasions and events, it also means more unnecessary footage that contains nothing of real interest to the viewer. Magisto was designed to eliminate the unwanted portions so the viewer is left with something far more exciting (and far less time consuming to watch).
Magisto stands on its own in the way it offers its services. There are a number of sites that provide users with the tools they need to edit videos, but these are generally all done manually. The user still has to spend a great deal of time reviewing footage and figuring out how each editing tool works. Magisto on the other hand, does all the heavy lifting (or cutting) for the user. The application takes the video and automatically analyzes it to pull out all the good bits without any manual assistance.
Magisto has a very clean, fun appearance that utilizes a few bright colors and attractive graphics. Seasonal site events are listed on the homepage however there are no advertisements to get in the way of the user’s experience. The user does not have to actually do any editing, so the interface is rather simple. The user uploads and image and lets Magisto do all the hard editing work to create a trimmed down “best of” video.
A new user has two registration options when creating a Magisto account. The user can click the small blue “Connect” button along the left hand side of the homepage to register with a Facebook profile. Users can also click the orange “Join Magisto” button to sign up the traditional way. Clicking the button takes the user to the registration form. The form requires an email address, password and first and last name. A small box at the end of the form is automatically checked to sign the user up for news updates. The user must uncheck the box to opt out. The user must check their inbox for a verification message before logging in to Magisto.
All users can create a Magisto account for free. There are no fees or subscription requirements. All users are given the same level of access. The site currently places a 600 MB upload maximum on videos with up to 16 video files permitted per account. The application supports many popular file formats, including MOV, 3G2, ASF, AVI, MOV, MP4, MPG, MTS and MOD files for all accounts. Users are not required to make any purchases to maintain an account.
Magisto is a great tool for anyone who has a lengthy home movie to edit. The application takes all the sweat and tears out of the video editing process. Users can condense all the good portions of their home videos before sharing them with others. The viewer enjoys a far more entertaining and engaging experience and the user gets a better response from their home movies.